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Project
Brief
The challenge is to design an investment platform that can work with more than one investment company, but also make the youth familiar with investment basics, by leveraging the contextual learnings they already have from their education background.
Duration : 2 months
Team : 5 members
INR 4337/ WEEK
And these are their expenses
is the average earning of regular employment in urban areas across India from July 2018- June 2022
...the list is endless
ELECTRICITY
UBER
GROCERIES
RENT
RESTAURANT BILL
WATER
FURNITURE
MAINTENANCE
PETROL
GAS
MOBILE BILL
WIFI
CLOTHES
FEES
Through our research we found a market gap
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Lack of an engaging platform for Gen Z to learn investing and that tracks their progress
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Lack of investment platforms made solely for first time investors
We tried to redefine our problem statement after conducting an in depth research
The challenge is to design a platform that can educate and support users with reliable sources and content in one place for the majority of investments, by smoothly onboarding them to invest, improving their experience, and eliminating emotional biases to produce a better personalized investment portfolio.”
Our Solution for this problem is an app that provides ...
Presenting
Gullak
through the point of view of Rhea, a young adult and newbie investor.
Gullak helps users create goals and invest accordingly. Here the example is quite simple, just a trip to Goa. Let's see how Rhea's journey changes over time.
Onboarding
Creating a Goal
An easy onboarding process, that helps decide Rhea's personality. If she is capable of taking risks, or prefer more stable investments.
Learning about mutual funds through a game
Rhea, a new user tries to learn about mutual funds through a game called Gullak Cracker. This game is to be played after going through some of the lessons in mutual funds and developing a basic understanding
Rhea chooses a single player game. This is her first attempt at the game.
The game takes Rhea back in time, in this case the year 2005
It shows her articles from 2005, the economic conditions. She has 65s to go through the headlines
And it then shows her active mutual funds in 2005. Rhea needs to decide how she is going to allocate her coins in the different funds
Once she allocates her money they time travel again, now in the future. The app asks her if she would like to change her investments because there is a major economic event
Rhea decides to change her allocation of coins.
The game also provides quick fun facts every now and then.
As they reach 2018 again, Rhea realises her choices were not right.
Dashboard of a 6-7 month old user
Making an investment
After months of practice Rhea is finally able to make an informed and confident decision as to which mutual fund she should invest in. She can do so directly through the app in minimum steps
The
Conclusion
Gullak's USP is to introduce investment to young users by gauging their risk appetite and making them learn quickly through fun and engaging gamification.
Today, India has the largest youth population in the world; around 66 per cent of the total population (more than 80 crores) is below the age of 35. Gullak's mission is to -
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Make this youth of India independent with their finances
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Happy relationship with their money
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Get out of the survivor mindset
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Make India a superpower.
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